Website optimization - SEO
Search engine optimization (SEO) is the process of making your website and the content on it relevant for the users, who are searching for the content your website offers. By optimizing your website, you make sure that your website stands out and as a result, ranks high on the result page of the search engine.
Optimizing a website is a marathon, not a sprint. That's why it's important to take your time and think things through when optimizing your website.