We believe that web design is a broad term that covers more than just the look and feel of a website. Website design involves designing the structure of a website, which should be logical and clear, and ensure that important sub-pages are easily accessible and visible. The design of each sub-page should clearly present key information and ensure that the content is not cluttered. All this shall be combined with the colours and fonts chosen.
At Kabi, we have developed a website design system that clearly presents website's purpose. Design starts with researching the target audience (buyer persona), comaprisment with competition and presenting key information. We then create a prototype website design, which shows our vision of the website and serves as a starting point for production.