Results from our website development work
At the end of 2024 we carried out a full technical redesign of the website of a Slovenian music label. We wrote new source code, built a new product search, moved the site to a more powerful server and rebuilt the mobile version. We did not change the content.
In the year after the rebuild, measured in Matomo, the tool we use for web analytics:
- traffic from search engines rose by 28.8%, from 58,378 to 75,219 visits
- the site started to rank for 11,000 keywords instead of 4,200
- 24 different search engines sent traffic to the site, instead of 17
- total traffic rose by 25.5%, to 179,690 visits
- use of the search on the site rose by 67.1%
A PageSpeed Insights measurement in August 2026 shows that the site passes the Core Web Vitals assessment on desktop and on mobile, with a server response time of 0.3 seconds.
The content of the site did not change. What changed was the ability of search engines to read it.
Read the full case study with all the figures, including the ones that got worse.
Why trust us with your website?
Our team consists of 23 specialists with diverse expertise, including project managers with MBA degree, digital marketing specialists, designers, web developers, and system administrators.
This multidisciplinary team enables us to build websites that help you achieve your goals — which is why we have successfully completed over 2,000 projects.
We firmly believe that strong communication and thorough project preparation are the most critical foundations to develop successful website. That is why we are available to you before, during, and after the project.
Each client is assigned a dedicated project manager who oversees the entire process from start to finish. Our guiding principle is to understand your business philosophy, because that is the only way we can provide the right guidance and help you maximise your website’s performance.
Our proven website development process
Over years of experience and more than 2,000 completed projects, we have developed a proven 10-step process that delivers the best results:
- Market research and analysis
- Site structure planning
- Design direction and style selection
- Content preparation
- Website design and development
- Mobile optimisation (responsive design)
- Testing and quality assurance
- Launch and deployment
- SEO optimisation
- Ongoing maintenance and updates
Each of these steps is essential. If any one of them is overlooked or poorly executed, the final result will suffer.
User experience strategy
Every website we build follows a pre-defined user experience (UX) strategy. A plan designed to ensure your website is intuitive and user-friendly. The key elements of this strategy include research, design and content.
Website maintenance
Developing a website is only half the battle. For long-term success, you need professional website maintenance. Think of it like maintaining a car: regular servicing keeps it running smoothly for years. The same principle applies to websites.
We offer two types of maintenance: technical and content-based.
Seo optimisation in the age of AI
In the digital world, SEO has long been the go-to strategy for achieving higher search engine rankings. Recently, however, a new concept has emerged: AEO — Answer Everything Optimisation or SEO - Search Everywhere Optimization. This approach builds on traditional SEO by focusing on providing clear, direct answers to the increasingly specific questions users are asking online.
At Kabi, we believe AEO is a critical part of the future of web optimisation.
Zero-Click Search
Zero-click searches are changing how users find information. Google and other search engines aim to deliver the best possible results as quickly as possible, often displaying answers directly on the results page. For website owners, understanding this shift is essential for maintaining visibility and reaching your audience effectively.
When should you develop a new website?
Consider a new or redesigned website if you do not yet have one, your current site is not mobile-responsive, it loads slowly, you cannot edit it yourself, you are unhappy with the design or functionality, you are not getting visitors, your site ranks poorly in search engines, it does not appear in AI search results, or you want to launch an online store or web portal.