SEO Website Optimisation

Search engine optimisation (SEO) is the process of preparing your website and its content so that it ranks highly in search engine results for the queries your target audience is searching for.

SEO is a long-term investment, not a sprint. It takes time, strategy, and consistent effort. Importantly, SEO optimisation is also the foundation for appearing in AI-powered search results.

Pri optimizaciji spletne strani si vzamete čas in naredite načrt

On-Site and Off-Site Optimisation

On-Site Optimisation

On-site SEO covers everything on your website: page titles, URL structure, HTML headings, content quality, site architecture, meta descriptions, image optimisation, internal and external links, sitemaps, robots.txt, structured data, page speed, redirects, and analytics integration.

Off-Site Optimisation

Off-site SEO focuses on building your website’s authority through quality backlinks from reputable websites. Social media mentions from Facebook, X, Instagram, TikTok, and YouTube also contribute value, though these links are typically marked as nofollow.

Our SEO Approach

At Kabi, we exclusively practise white-hat SEO. The only approach accepted by major search engines and the only sustainable strategy for long-term results.

How Our SEO Process Works

1. Website Analysis (1–2 weeks)

We conduct a thorough technical audit, review content structure, loading speed, mobile-friendliness, and current rankings. We also analyse your competition to identify opportunities.

2. Keyword Research (1 week)

We identify the keywords your potential customers actually use, focusing on terms that attract the right visitors — those ready to buy or enquire. We analyse search intent for every keyword.

3. SEO Strategy and Plan (1 week)

We create a concrete 3–6 month roadmap: which pages to optimise first, content gaps to fill, technical issues to resolve, and off-site activities with the greatest impact.

4. Implementation (ongoing)

On-site work includes optimising titles, meta descriptions, content structure, and internal links. Since your website is hosted with us on our CMS, we have direct access to all SEO settings. Simultaneously, we carry out off-site activities like building quality backlinks and directory submissions.

5. Measurement and Reporting (monthly)

You receive monthly reports with key metrics: keyword rankings, organic traffic, conversions, and progress against targets. We use Google Search Console, GA4, and Matomo analytics.

FAQ SEO optimization

First changes in rankings are typically visible after 2–3 months, with stable, measurable progress after 6–12 months. Speed depends on competition, current site health, and monthly effort.

Pricing depends on scope, competition, and whether you need a one-time audit or ongoing monthly service. We evaluate every enquiry individually and recommend a realistic budget based on your goals. Be cautious of providers guaranteeing a “first place on Google” at low prices — quality SEO is built on sustainable practices.

Absolutely. Local SEO is often the most effective marketing channel for small businesses. With the right strategy targeting your industry and location, you can outperform larger competitors with bigger budgets.

Often, no. Existing websites with established history and backlinks are a stronger starting point. Exceptions include technically outdated sites or those with fundamental structural issues. In such cases, a migration can be done without losing SEO value through proper redirects and planning.