Google Ads Management

At Kabi, we have been managing Google Ads campaigns (formerly Google AdWords) for years, building deep expertise in search engine advertising. Our marketing team holds Google certifications and continuously stays up to date with the latest trends and best practices to deliver the results your business needs.

Google advertising is one of the fastest ways to increase your business visibility online.

We are a proud Google Partner, which means we meet Google’s highest standards of knowledge, expertise, and campaign performance.

What Is SEA and How Does It Relate to Google Ads?

SEA (Search Engine Advertising) refers to paid advertising in search engines, with Google Ads as the dominant platform. Your ads appear at the top of search results labelled as “Ad”, and you only pay when someone clicks (PPC — Pay Per Click). Unlike SEO, which takes months to build organic rankings, SEA delivers immediate visibility. Combining SEA and SEO is typically the most effective strategy for maximum Google presence.

Why Use Google Advertising?

In today’s digital landscape, being visible on Google is essential for business growth. Google Ads lets you reach potential customers at the exact moment they are searching for solutions you offer. However, effective campaign management requires specialised knowledge and experience to ensure optimal budget use and business results. That is why hiring a professional Google Ads team is a key step for maximising your return on investment.

What Affects Google Ads Pricing?

Your cost per click (CPC) or cost per acquisition (CPA) depends on several factors: competition in your industry and for target keywords, ad and landing page quality (Quality Score), bidding strategy and targeting precision, and keyword relevance to search intent.

Search Network Advertising

Search ads place your business at the top of Google results when potential customers search for relevant keywords. You only pay when someone clicks your ad (PPC model). Ad placement depends not only on your bid, but also on ad relevance, landing page quality, and overall site ranking.

Display Network Advertising

Reach potential customers with banner ads across Google’s extensive display network while they browse websites or watch YouTube videos. Target by keyword, website, or user interest for maximum impact.

Remarketing

One of the most powerful strategies in Google advertising. Remarketing lets you stay in touch with users who visited your website but did not convert. By targeting this “warm” audience with strategic ads across the Google Display Network, YouTube, and mobile apps, you significantly increase conversion rates and maximise your overall advertising ROI.