E-Poštar Email Marketing Platform

E-Poštar is Kabi’s application for fast, efficient communication with existing and potential customers about promotions, events, new products, and services. It can be used standalone, integrated with external applications (ERP, Google Analytics), or within the Kabi Cloud ecosystem connecting CMS, CRM, HRM, MyRE, surveys, and e-commerce in a single administration panel.

Core Features

Comprehensive contact management with group segmentation
Send standalone messages or content pulled directly from your website
Reusable and customisable campaign templates
Full campaign lifecycle management
Visual drag-and-drop email builder
Advanced recipient analytics and tracking
Contact import/export and automated newsletter signup forms
Upgrade options: serial mail printing and SMS messaging

Contact Management

Build and segment your contact database by any criteria. Import contacts from spreadsheets, XML files, or web services. Connect directly with your ERP system and capture leads from website forms.

Personalisation and Targeting

Personalise emails using contact data (name, gender, company) to increase engagement. Automatically send birthday greetings and targeted messages. Segment your audience into unlimited groups for precise targeting.

Campaign Analytics

Track delivery volume, open rates, click-through rates, link popularity, unsubscribes, and Google Analytics integration. Compare two campaigns side by side to determine which performs better.

Platform Integrations

E-Poštar integrates seamlessly with CMS (auto-populate newsletters from website content), e-commerce (include products in campaigns), CRM (customer communication workflows), Agent1 (send property listings directly), HRM (employee notifications), and Help Desk (predefined response templates).

E-Poštar Plus: Drag-and-Drop Builder

E-Poštar Plus lets you build responsive email campaigns visually using pre-built blocks: text, text with image, image only, columns, tables, call-to-action buttons, product blocks (for e-commerce), and property listing blocks (for MyRE users). Customise background colours and button styles for complete brand control.